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3 Business Networking Skills You Should Master To Build Trust In The Palm Harbor Business Community

PRO Networking • November 5, 2020

You’ve heard it before… it's not about what you know, it's about who you know. 

This is an oversimplification of how business gets done, but it makes a valid point. Who you know, more importantly, who they know is how businesses grow and prosper. 

Let's look at the three ingredients to a sale: need, product/service, and trust.

Without a need, there is no sale. Why would I hire a home inspector if I'm not buying a home?

Without a product/service, there is no sale <= thank you, captain obvious.

But what about trust? If you have a need and you see a product/service, what stops you from buying? Simple, you don't trust that the product or service is going to help solve your need.
One way to build trust is by working on your network. After all, you trust your friends and family. If they tell you that xyz worked for them, you have the third ingredient of a sale, trust. So, how do you build trust?

1. Focus on reducing a person’s suffering in some way.

This doesn’t have to be your product/service. In fact, the best relationships are built when you introduce someone to a solution that isn’t yours. Why, because you have nothing to gain. True altruism builds trust.

2. Be a motivator rather than a taskmaster.

Make sure you are helpful in a way that motivates people. If you give them another task in an overwhelming world of tasks, it deflates them. Give them an idea, a goal, motivations, or something that excites action. 

3. Be useful, be grateful, and don't take people for granted.

No need to elaborate here. If you treat people as transactional, you won’t build trust. 

If you want to practice building better business relationships, come visit one of our networking meetings...
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